"That's the Oxo Tower, of Oxo bullion fame." The man guiding our boat across the Thames told us. But since we were a bunch of tourists from America, none of us had ever heard of Oxo.
The building was originally constructed as a power station for the Post Office, built towards the end of the 19th century. It was subsequently acquired by the Liebig Extract of Meat Company, manufacturers of Oxo beef stock cubes, for conversion into a cold store.
The London building was largely rebuilt to an Art Deco design by company architect Albert Moore between 1928 and 1929. Much of the original power station was demolished, but the river facing facade was retained and extended. Liebig wanted to include a tower featuring illuminated signs advertising the OXO name.
The Oxo Tower Restaurant is a bit pricey, as should be expected in a proper London eatery. Three courses £33.00 for lunch, while most dinners seem to be in the £20.00 neighborhood. As with a lot of London Attractions, there is a 360 degree view to be had online.
It looks like a nice enough place and the view certainly seems worth seeing.
London is a great town for recycling, and old power plants and post offices seem to always be on their way to being new businesses of one sort or another. The OXO tower with its nice tic-tac-toe logo and sharp art deco lines is a very nice building that houses art exhibitions and flats as well as a restaurant.
So when a tour guide points out the Oxo Tower to you, nod knowongly when he talks about Oxo Stock Cubes.
Oxo Tower Wharf, Bargehouse Street, South Bank, London, SE1 9PH