Friday, November 7, 2008

Absolut IceBar London

ABSOLUT ICEBAR LONDON is the first permanent bar made of ice in the UK located in the heart of Mayfair in London. Experience the extreme - ABSOLUT ICEBAR LONDON is kept at minus 5 degrees all year round and everything inside is made out of crystal clear ice transported especially from the Torne River in Jukkasjarvi, Sweden. -Absolut Icebar London

I've always been a big fan of odd little dodads that can be found on the web. One such bit of silliness allows you to put whatever you want-well, the spaces are limited- on an Absolut Vodka bottle. London Thoughts fit nicely, don't you think? Which got me to think about London and Absolut Vodka, so-

Absolut IceBar London

Consisting of a single chamber, guests are allocated 45 minute slots inside the Icebar, which is entered through an air locked entrance specially designed to maintain the –5 degree centigrade environment.

The Atmosphere
Inside the chamber everything is constructed of ice imported from northern Sweden. Guests mingle, protected against the chill thanks to the silver capes, gloves (and even warm shoes, if requested) which are provided at the cloakroom. The other worldly atmosphere of the Icebar is complemented with chill out music piped through speakers which are set into the walls of ice.

The Pub
Absolut vodka cocktails are served in an oversized ice cube of a glass by ski-suited barmen from behind a visually stunning ice bar. Capable of inspiring a sense of wonder in even the most hardened of cynics, part of the Icebar’s appeal lies in quality drinks served up in dramatic surroundings. Guests relax on ice stools dotted around tables made of ice whilst enjoying artwork nade, of course, from frozen water.

The Drinks
Appropriately named cocktails include Absolut Icy River, Absolut Aurora Borealis and signature cocktail Absolut Below Zero, although non-alcoholic cocktails are also available. The only deterrant to trying the entire list is the price. Entry costs £15.00 per person and includes one free drink but after that, shots priced at £6.00 (£3.00, non-alcoholic) can quickly mount up to a sizeable bar tab-but hey, how often do you get to be in a bar made of ice?

Mon - Weds 3:30 pm - 11:00 pm,
Thurs 3.30pm - 11.45pm,
Fri 3.30pm - 12.30am,
Sat 12:30 pm - 12:30 am,
Sun 3.30pm - 10.15pm

31-33 Heddon Street
London W1B 4BN
Heddon Street is located just off Regent Street and is a 5 minute walk from either Piccadilly Circus or Oxford Circus tube stations.

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