West End theatre is a popular term for mainstream professional theatre staged in the large theatres of London's "Theatreland". Along with New York's Broadway theatre, West End theatre is usually considered to represent the highest level of commercial theatre in the English speaking world. Seeing a West End show is a common tourist activity in London.
Programmes such as How Do You Solve a Problem Like Maria? and Any Dream Will Do boosted attendances across theatreland.
The Society of London Theatre questioned 716 people about the influence of TV talent programmes on the productions they were likely to see.
Nearly half said the shows made them more likely to see the musical involved. Reality programmes landed Lee Mead, Connie Fisher and Jodie Prenger lead roles in Joseph And The Amazing Technicolor Dreamcoat, The Sound Of Music and Oliver!
The Ipsos Mori poll also found that after watching the TV shows, a third of people were more likely to attend any musical - not just the one they saw on television; and nearly a quarter would consider a play or comedy as well.
The talent shows were broadcast between 2006 and last year. They coincided with record years for theatre audiences, which rose from 12.35 million three years ago to 13.6 million in 2007 and 13.89 million last year.
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